Picha Project

Picha Project

Founded in January 2016, the Picha Project is an online food catering and delivery business that employs refugee families as cooks. It was one of the 25 projects selected for the Social Enterprise Track acceleration programme by MaGIC (Malaysian Global Innovation & Creativity Centre) in 2016.

Located at the heart of Kuala Lumpur, Malaysia, it is a simple yet brilliant idea to welcome refugees to Malaysia. These families often find it challenging to secure a job in a foreign land. Picha Project aims to serve them by letting them to serve others.

Malaysia’s food culture is world-renowned with its unique variety, so why stop at mamak food?

When you’re thinking about what to have for lunch, how about a homemade dish from a Burmese family? If you’re game, Picha Project is only one call away.

Picha Project works with refugee families

Hailing from Iraq, Syria, and Gaza, these families have brought their distinct food culture with them to Malaysia. It’s win-win for food enthusiasts who wish to explore new flavors and lend a helping hand at the same time.

To date, there are nine families that are part of the project. Since its inception, it has served over 32,000 meals with its catering services and open houses. And the impact? Immense. For the first time, these families do not need to go far to earn enough for a simple, comfortable life. After all, it’s exactly what they wanted when they left their dear countries.

Picha Project founders
Picha Project founders –
Suzanne Ling, Lee Swee Lin, Kim Lim

In less than a year, Picha Project has gained unprecedented attention and exposure. Because of their dedication, the team has bagged The Edge Inspiring Young Leaders Awards 2017. Suzanne Ling, co-founder, recently graduated from UCSI University (UCSI) and was presented with the Chancellor’s Gold Medal Award.

Every year, UCSI presents its Chancellor’s Gold Medal Award to one exceptional graduate who demonstrates excellence in study as well as outstanding personal attributes such as kindness and dedication – someone who stands over and above their peers, made a difference and inspired others in the process.

It was apt that Suzanne received that award for her work in The Picha Project. Suzanne also gave a speech at UCSI graduation ceremony.

“May we all start looking at success not by what jobs we can get or what salary we can make but by how many lives we can touch and the impact that we can make with this degree that we are going to receive.”

Her final line in her speech was: “May we all start looking at success not by what jobs we can get or what salary we can make but by how many lives we can touch and the impact that we can make with this degree that we are going to receive.”

Suzanne does not just talk, but she walks the talk through her actions. We wish The Picha Project great success in their revenue and more importantly, in the lives they touch and the impact they make.

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